The three-day bridal extravaganza Pantene HUM Bridal Couture Week 20 by HUM Network Limited concluded with some forward, contemporary and invogue bridal trends, following all government issued SOPs and covid19 protocols. The final day also witnessed legendary Arif Lohar, Sonya Hussayn, Azfar Rehman and other celebrities on the ramp as showstoppers and a special performance by Azaan Sami Khan on song Main Tera from his debut album by the same title.

Show One on Day Three of the bridal extravaganza kicked off with the designer extraordinaire Ali Xeeshan’s Numaish. His collection was a pledge against the old-age tradition of dowry and an effort to educate today’s youth to say no to dowry, followed by Sable Vogue Atelier’s Mussarat Sultana featuring exquisitely handcrafted renaissance pieces that were cut to perfection and intricately detailed in Swarovski, zari, tilla, marori, hand-worked pearls and Mukesh. Next in line was Jermyn Street’s Shab-e-Vasl which was a fine blend of sequins, pearls, tilla, zardozi, dabka and embroidery. Each piece of this collection was crafted to perfection and tailored to class, followed by Ayesha & Usman’s Riwaayat showcasing a harmonious blend of beloved tradition and timeless stories. Show One of PHBCW concluded with One of Pakistan’s rising fashion brands, Nisa Hussain’s debut bridal collection. Her collection reflected the brand’s take on traditional subcontinental bridal wear, infused with the designer’s signature silhouettes and embellishments.Set in rich, luxurious materials and embellishments, the collection had a diverse colour palette ranging from neutrals to red.

Show Two commenced with the Grand Couturiers’ segment featuring bridal dresses by Pakistan’s most loved designers Amir Adnan, Mahgul, Sania Maskatiya, Rizwan Beyg, Nilofer Shahid, Faiza Samee, Zara Shahjahan, Elan, HSY, Omer Farooq by Republic and Sana Safinaz. Highlight of the segment was Azaan Sami Khan’s performance on his song Main Tera from his debut album by the same title, which is set to release under HUM Music on February 10, 2021. Next was a special performance by the gorgeous Amar Khan and Hammad Shoaib on The Wedding Song of the Year by Telenor. Ahsan’s Menswear was next to showcase his collection River which was a culmination of bespoke fabric, prints and the designer’s master craftsmanship.The Pantene HUM Bridal Couture Week 2020 came to an end with Zaha Couture’s Rashk-e-Qamar. The inimitable Khadijah Shah brought her signature design flair and opulent finesse to Zaha’s luxurious debut bridal collection. Every piece of her collection was an ode to our rich heritage and the beauty of love itself.

Day Three of the three-day bridal extravaganza also had a brilliant line-up of celebrities walking for the designers – the dashing Muneeb Butt and Shahveer Jafry showstopped for Jermyn Street, while the gorgeous Zubab Rana graced the ramp for Ayesha & Usman. The legendary Arif Lohar performed for Nisa Hssain, whereas the evergreen Resham and the beautiful Hareem Farooq walked for the brand. The charming Azfar Rehman showstopped for Ahsan’s Menswear and the finale for the day by Zaha Couture featured the sensational Sonya Hussayn as showstopper.

Hair and makeup for the showwasby N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited, in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography and execution by the Special Projects &Events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

It gives me great pride to see how the Bridal Couture Week has evolved over the past decade, and though the Covid pandemic has brought such activities to a standstill we are presenting the show with all the SOPs intact, to bring normalcy to everyday life. HBCW has become a benchmark of bridal fashion season, a platform where emerging designers get an opportunity to showcase alongside their illustrious peers. Apart from that the exposure given to all participants via HUM Network’s global reach, the response that the designers receive is unsurpassed thus making it not only a platform for creative expression but also a highly viable one from a business standpoint.

SPONSORS’ ACKNOWLEDGEMENT

The 18th edition of the country’s biggest bridal extravaganza is presented by Pantene, powered by Telenor, Hygiene Partner Hemani Herbal, Fragrance Partner J., Radio Partner City FM 89, Food Partner Food Panda and Beverage Partner is Nestle Pure Life Active.

DESIGNER’S INSPIRATIONS

Day 3: Show 1

Ali Xeeshan:

Collection Name: Numaish

Tagline: A pledge against the old-age tradition of Dowry

Ali Xeeshan presents his latest collection “Numaish” for Hum Bridal Couture Week 2021. This time he is trying to make a dialogue with the masses on a deep-rooted dilemma-dowry (Jahez). The campaign sheds light on the epochal and alarming issue of families fretting over saving money for their daughters’ dowry instead of their education that is by far more important.

Therefore, Ali Xeeshan has taken upon himself to take a stand against this hapless practice rampant in our society spreading awareness about this superfluous menace spoiling the lives of millions. His new collection aims to educate today’s youth to pledge that we will say no to dowry.

The collection features a wide range of couture pieces of menswear and womenswear ranging from bridals to formals with a mix of elegance and drama. Ali Xeeshan’s main objective is to showcase his unique masterful craftsmanship along with fulfilling his corporate social responsibility.

Sable Vogue Atelier

Mussarat Sultana   

Sable Vogue Atelier’s Mussarat Sultana defines the designer’s regal heritage and is an ode to the classic elegance. The collection features exquisitely handcrafted renaissance pieces that are cut to perfection.Intricately detailed in Swarovski, zari, tilla, marori, hand-worked pearls and Mukesh, Mussarat Sultana promises a timeless appeal and grand statement.

Jermyn Street  

Shab-e-Vasl

Jermyn Street’s Shab-e-Vasl is a fine blend of sequins, pearls, tilla, zardozi, dabka and embroidery. Each piece of this collection is crafted to perfection and tailored to class, inculcating modern day cuts with heritage prince coats and sleek suits.

AYESHA & USMAN

Riwaayat

Weddings are a heartfelt affair with family reunions, traditional recipes and a declaration of love. The time of the year where we surround ourselves with luxurious formal wear and dreamy bridal works – it’s our wedding tradition, our family 𝘙𝘪𝘸𝘢𝘢𝘺𝘢𝘵. The collection showcases a harmonious blend of beloved tradition and timeless stories. With this collection, the brand aims to be a part of ourriwaayat by bringing luxury, happiness and culture through exquisite heirloom-worthy bridal wear.

NISA HUSSAIN

One of Pakistan’s rising fashion brands, NISA HUSSAIN is set to stage a powerful entry at the 18th edition of HUM Bridal Couture Week with the brand’s debut bridal couture collection featuring 16 spectacular designs.

The collection reflects the brand’s take on traditional subcontinentalbridalwear, infused with the designer’s signature silhouettes and embellishments. Set in rich, luxurious materials such as velvet, tissue, organza, cotton net, jamawarandshamoise, the collection features artisanal gold, copper, pearl, tilla and tabkakora embroideries with a diverse colour palette ranging from neutrals to red and everything in between.

“Pakistan’s fashion industry has gained remarkable ground all over the world, where our bridal wear is considered among the world’s finest couture. We are humbled and excited to be showing at this platform, in its 10th year, especially as the grand finale. With my debut bridal collection at BCW, this marks a significant milestone for my young and emerging brand. We hope everyone enjoys the pieces as much as we enjoyed creating them!” said HibaFawad.

Day 3: Show 2

Grand Couturiers

For its 18^th edition, PHBCW presents an array of grand couturiers. These household names hold significant influence in the Pakistani fashion industry. Their designs and collections influence the fashion industry on all levels. The designers showcasing in this segment include Amir Adnan, Mahgul, SaniaMaskatiya, RizwanBeyg, NiloferShahid, FaizaSamee, Zara Shahjahan, Elan, HSY, Omer Farooq by Republic and Sana Safinaz.

Ahsan’s Menswear 

River

Ahsan’s Menswear’s دریا is a culmination of bespoke fabric, prints and the designer’s master craftsmanship. The collection features sharply tailored achkan and slim-legged trousers with a waistline gripped by belts to give a compact masculine look. The sherwanis are hand embroidered with pearls on the front and side panels to give a chic look with painted wooden beads. The sherwanis are paired with embellished shawls and the brand’s signature hand tie, silk pagris and matching shoes.

Zaha Couture

Rashk e Qamar

The inimitable Khadijah Shah, the reigning queen of Pakistani couture, brings her signature design flair and opulent finesse to Zaha’s luxurious debut bridal collection.  Melding detailed subcontinental craft with the effortless elegance of a modern life fairytale, each piece is an ode to our rich heritage and the beauty of love itself.

After successfully adhering to strict COVID19 SOPs and presenting a glamorous showcase on Day One, Day Two of the bridal extravaganza continued on the same line of glamour, glitz and bridal statements. As always PHBCW left its audience stunned with its majestic stage, uniquely set for one of a kind fashion show.

Show One on Day Two of the bridal extravaganza kicked off withThe House of Arsalan Iqbal’sMata-e -Jaan (Sweetheart) Ceremonial which was inspired by the 11th century Muslim culture of Granada, followed by Ayesha Rehman’s Peony Dreams. Her collection incorporated timeless styles with modern cuts and applications.The next showcasewas byKarismash by Ahson Shoaib with hisDastaan-e-Mohabbatcollection whichwas based on the endless tales and endeavours of love and pain. The colour palette ranged from rustic tones to royal reds encompassing the true shades of love. Show One of Day Two came to a close with Tabya’s Khaas-Mahal. Her collection was a tribute to our diverse heritage from the Mughal Era and the artisans that have preserved the treasures of the craftsmanship for generations to come.

Show Two started with the debutant Kashee’s collectionParihaan with beautiful patterns of embroidery, embellishments and motifs. This was followed by a special segment titled The Gentlemen’s Club featuring capsule collections of J., Almirah and Diner’s. Day Two of PHBCW came to an end withUmsha by Uzma Babar’s Zeenat which embodied the poise, regality and grace a bride of today possesses. Her collection encompassed all the qualities, colours and festivities that come with the wedding season in Pakistan,

Day two of the three-day bridal extravaganza had an amazing line up of celebrities walking for the designers – ace designer Munib Nawaz walked the ramp for The House of Arsalan Iqbal, and the stunning Ayesha Omer graced the runway for Faiza Rehman. Hira Mani showstopped for Karismash by Ahson Shoaib, while the gorgeous Mawra Hocane and Ameer Gilani walked for Tabya Official. The debutant Kashee had an array of artists walking down the ramp for the brand’s first showcase including Sana Fakhar, Fizza Ali, Shaista Lodhi, Sahiba, Alizeh Shah and Urwa Hocane. The very charming Aijaz Aslam walked the ramp for J., Umsha by Uzma Babar brought Pakistan television’s most followed and loved artists Imran Ashraf and Yumna Zaidi to close the show for her.

Hair and makeup for the show is being done by N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography and execution by the Special Projects &Events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

It gives me great pride to see how the Bridal Couture Week has evolved over the past decade, and though the Covid pandemic has brought such activities to a standstill we are presenting the show with all the SOPs intact, to bring normalcy to everyday life. HBCW has become a benchmark of bridal fashion season, a platform where emerging designers get an opportunity to showcase alongside their illustrious peers. Apart from that the exposure given to all participants via HUM Network’s global reach, the response that the designers receive is unsurpassed thus making it not only a platform for creative expression but also a highly viable one from a business standpoint.

SPONSORS’ ACKNOWLEDGEMENT

The 18th edition of the country’s biggest bridal extravaganza is presented by Pantene, powered by Telenor, Hygiene Partner Hemani Herbal, Fragrance Partner J., Radio Partner City FM 89, Food Partner Food Panda andBeverage Partner is Nestle Pure Life Active.

ABOUT THE DESIGNERS’ INSPIRATIONS

Day 2: Show 1

The House of Arsalan Iqbal

‘Mata-e -Jaan (Sweetheart) Ceremonial’

The House of Arsalan Iqbal’s festive couture collection ‘Mata-e -Jaan (Sweetheart) Ceremonial’ is inspired by the 11th century Muslim culture of Granada. The collection is deeply emotive, thoughtful and soulful buoyed by the soul mates’ profound emotional connection and a sense of true eternal love.

The collection features 14 festive menswear outfits including sleek jackets, debonair suits and elegant sherwanis crafted with pure, meticulously hand- woven intricately-embedded textural fabric with stunning hues including regal blue, classic turquoise, dramatic black, stunning gold and mesmerizing mahogany.The collection also showcases four stunning women’s wear outfits such as a turquoise and gold mehndi occasionwear ensemble, a buoyant black and magenta choli lehnga, a formal midnight-blue gown and an exquisite grey and gold bridal ensemble.

FAIZA REHMAN

Peony dream

Faiza Rehman’s Peony Dream is an embodiment of beauty and love. The luxuriously embellished collection incorporates timeless styles with modern cuts and applications. The collection uses unique embroidery techniques incorporated with the glorious flower of luxury in the couture to create a perfect mix of contemporary and traditional fantasy.

Karismash by Ahson Shoaib

Dastaan-e-Mohabbat

Just as the name suggests, thecollection is based on the endless tales andendeavours of love and pain. The rustic fragrance of HeerRanjha, SohniMahiwaal, Laila Majnurising from the lands of Asia, intertwined with melancholy of fate bringing eternal memory to the tales is what the brand is set to showcase. The colour palette ranges from rustic tones to royal reds encompassing the true shades of love.

Tabya

Khaas – Mahal

Tabya’s BCW collection is a tribute to our diverse heritage from the Mughal Era and the artisans that have preserved the treasures of the craftsmanship for generations to come. The collection is a trove of traditional celestial patterns influenced with modern flares, argyles and handcrafted embellishments from the journey of our historical milieu.

Day 2: Show 2

Kashee’s

Parihaan

Kashee’s PHBCW debut bridal collection has a wide range of hand embroidered bridal wear with beautiful patterns of embroidery, embellishments, motifsand intricate dabka, kora, pearl work, diamantes, naqshi, sheesha work. The collection has a diverse colour palette including red, yellow, green, orange, black, white, maroon, and purple.

The Gentlemen’s Club

Featuring the creations of J., Almirah and Diner’s, this year, PHBCW introduces The Gentleman’s Club with a capsule collection of grooms’ wear and formals especially curated for the men of the 21^st century.

Umsha by Uzma Babar

Zeenat
Umsha’s latest bridal collection ‘Zeenat, embodies the poise, regality and grace a bride of today possesses. Encompassing all the qualities, colours and festivities that come with the wedding season in Pakistan, Zeenat fulfills it all, down to the meticulous sequins and elegant motifs. The collection showcases remarkable silhouettes, extravagant textures and an impeccable attention to detail.Zeenat tells the time old tale of romance and adventure, depicting a bride’s new journey in life. With memories to cherish and bold colours to explore, Umsha’s bridal collection is one that stands out due to its compelling uniqueness, creating a world of its own, filled with stories waiting to be told.

The 18^th edition of the country’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week (PHBCW) unveiled its red carpet here in the City of Gardens on February 4, 2021. Organized under the banner of Pakistan’s numero uno entertainment network HUM Network Limited launched in 2010, the huge format event is the most opulent and highest profile bridal show in Pakistan. It leads the bridal fashion industry with its creative influence and has been strategically repositioning Pakistani bridal fashion in the global fashion economy for the last ten years. The event showcases latest trends and designs in bridal couture by leading as well as emerging fashion designers of the country. It has become the most aspired presentation for Pakistan’s top designers, couture lovers, influential individuals, buyers, celebrities, socialites, and legacy brands. This year, with Pantene as its title sponsor, PHBCW will be showcasing 35 designers on the runway.

Show one of the bridal extravaganza kicked off with a special hair show by Pantene where the brand unveiled their new bottle. Models sashayed down the ramp showing off their shiny, bouncy, healthy hair adding more glamour to the Pantene Bridal Couture Week with their more open hair days campaign. Film actor and brand ambassador of Pantene Maya Ali also walked the ramp. Fahad Hussayn presented an avant-garde collection of custom made woven Banarsi bridal dresses with Sao Banjara – The Couture Edit, followed by Uniworth Dress Co.’s groom collection The Luxe Edit celebrating the brands 25^th Anniversary. Next, Nauman & Bhaiya debuted with their bright lehngas and cholis in hues of scarlet with their collection Gurya, followed by Alishba and Nabeel’s Sakhiyaan, an ode to the bridesmaids who bring life, joy, colour and lifelong memories to the weddings. Next in line was Naushad Imdad’s Subh e Nau (The Way Forward) inspired by Pak-western culture, using hand paint art and hand embroidery together in menswear for the first time in Pakistan followed by Haris Shakeel with his collection Ghazal which drew its inspiration from the colours of poetry. Madeeha Shoaib was next with her signature collection ‘The Enchanted Island’ inspired by marine life, encapsulating the true essence of haute couture. The day came to end with Munib Nawaz’s

collection Sakal Ban which paid tribute to Ameer Khusro’s famous poem Sakal Ban. The collection reinvented the moments of love and loss from the famous poem into creations that celebrated love, joy and all things passionate. The collection presented love, joy and passion in the words of Amir Khusro.

Day one of the three-day bridal extravaganza had an amazing line-up of celebrities walking for the designers – Ushna Shah closed the show for Fahad Hussayn, the father son duo Nauman Ijaz and Zaviyar Ijaz showstopped for Uniworth Dress & Co., the gorgeous Nimra Khan walked the ramp for Nauman & Bhaiya, Affan Waheed and Hira Mani graced the ramp for Alishba & Nabeel, Saboor Aly showstopped for Haris Shakeel, the debonair Salman Saeed walked the ramp for Naushad Imdad. The gorgeous Sarah Khan and Falak Shabbir added grandeur to Madeeha Shoaib’s collection and last but not least Usman Mukhtar showstopped for Munib Nawaz.

Hair and makeup for the show is done by N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography and execution by the Special Projects &Events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

It gives me great pride to see how the Bridal Couture Week has evolved over the past decade and though the Covid pandemic has brought such activities to a standstill, we are presenting the show with all the SOPs intact, to bring normalcy to everyday life. HBCW has become a benchmark of bridal fashion season, a platform where emerging designers get an opportunity to showcase alongside their illustrious peers. Apart from that the exposure given to all participants via HUM Network’s global reach, the response that the designers receive is unsurpassed thus making it not only a platform for creative expression but also a highly viable one from a business standpoint.

SPONSORS’ ACKNOWLEDGEMENT

The 18^th edition of the country’s biggest bridal extravaganza is presented by Pantene, powered by Telenor, Hygiene Partner Hemani Herbal, Fragrance Partner J., Radio Partner City FM 89, Food Partner Food Panda andBeverage Partner is Nestle Pure Life Active.

ABOUT THE DESIGNERS’ INSPIRATIONS

FahadHussayn

Sao Banjara– The Couture Edit

FahadHussayn brings to stage an avant-garde collection of custom made woven Banarsi bridal dresses, Alta Moda Silk bridals along with his signature haute couture bridals. The collection, Sao Banjara is an interdisciplinary bridge of the world of performance art with fashion in a suspenseful entwine of heirloom luxury, accomplished with intricate silk thread embroideries interwoven with delicate handwork of exquisite craftsmanship on exclusive surfaces, alongside in-house hand-painted and vintage revival prints. It features exclusive one-off cuts, hues and designs with majestic detailing that combine the best elements from the world of art and architecture.

Uniworth Dress Co. – Luxe Desire

Celebrating the brand’s golden-jubilee anniversary, Uniworth Dress Co. presents their signature men’s celebration for grooms, groomsmen and trendy attendees at BCW. The collection features sherwanis, waistcoats, and band galas with traditional zari work and luxurious fabrics and a complete range of formal suiting adorned in classic hues and chic accessories that complete the look. The collection presents a modern outlook combining millennial chic to heritage footprints.

Nauman And Bhaiya -(Gurya) گڑیا

Nauman and Bhaiya’s debut BCW collection is a combination of artful scarlet hued lehengas that celebrate traditional crafts by combining voguish floral motifs, complementing the conventional energetic design of a lehenga. Bringing the 90s’ era in the ethereal sense of design, the foil silk lehengas highlighted in zari and bugle beads reflect the brand’s commitment to a traditional style with contemporary designs. 

Alishba&Nabeel – Sakhiyan

‘Sakhiyan’ is a tribute to all the bridesmaids who add beautiful colours, appealing styles and memories to a wedding. The collection evokes wide and diversified images of our cultural and traditional craftsmanship, keeping in mind the distinct sense of style perfect for every bridesmaid. The collection also introduces ‘Lakhnavi Tanka’ inspired from exotic and indigenous Lakhnavi art, infused with modern silhouettes. Sakhiyan is designed for modern-day brides and bridesmaids, keeping in mind the emerging trend of intimate weddings.

Day 1: Show 2

HarisShakeel

Ghazal

Ghazal is a type of poetry telling through colours. Ghazal will take you to old world charm with some stunning colours which represents festivities of our culture.  The collection has various techniques that include Gotawork,HarisShakeel signature BlockprintDesign.

NaushadImdad – Subh-e-Nau – The Way Forward

NaushadImdad’sSubh-e-nau is inspired by Pak-western culture and is designed for the 21^st century men. The brand brings for the first time in Pakistan, the hand paint art and hand embroidery together in menswear.

MadeehaShoaib – The Enchanted Island

MadeehaShoaib believes in reviving traditional embroidery craftsmanship by introducing contemporary aesthetics and techniques. After showcasing her work internationally, she is now unveiling her signature collection, ‘The Enchanted Island’ for the first time in Pakistan. This collection is inspired by marine life and encapsulates the true essence of haute couture.

Munib Nawaz – Sakal Ban 

Munib Nawaz’s BCW collection pays tribute to Ameer Khusro’s famous poem Sakal Ban. The collection is based on reinventing the moments of love and loss from the famous poem into pieces that celebrate love, joy and all things passionate. The collection presents love, joy and passion from the words of Amir Khusro.