Addressing the strong global consumer demand, the content brand returns with a bigger promise of ‘Zindagi Mil ke Jiyenge’
1000+ hours of curated and in-depth Pakistani content to be hosted on ZEE5
Keeping the consumers’ evolving entertainment needs at the fore, Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) from India, today announced the return of its content brand Zindagi, on its digital entertainment platform, ZEE5. Zindagi’s shows have been highly appreciated by audiences for its captivating performances and its ability to satiate the evolving content preferences of the viewers. Catering to this strong level of global consumer demand, Zindagi is returning with a bigger promise to not only offer its rich original content library, but to also exhibit more realistic content from across the borders including Pakistan which is considered pragmatic as well as it highlights the social issues in such a way that is quite thought provoking, with a bold multicultural narrative.
As a premium global content brand, Zindagi has always narrated handpicked real stories that are differentiated, yet universal in its storytelling and appeal, resonating strongly with the consumers globally.
Link to Zindagi Content Reel:
Zindagi will offer a myriad mix of shows from Pakistan that are truly global in nature, ranging from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which are customized as per the tastes and preferences of the global audiences. This eclectic mix of curated shows, featuring 1000+ hours of meaningful content, will be available for our global audiences on ZEE5.
Speaking on the announcement, Mr. Amit Goenka, CEO, ZEE5 Global and International Broadcast Business, ZEE said, “ZEE’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”
With a promise of ‘Zindagi Mil ke Jiyenge’, the brand reinforces its commitment to live up to its legacy of bringing forth multi-cultural narratives that resonate with the audiences. The brand philosophy is a reflection of its belief that art knows no nation, boundary or religion.
SOC Films has released the seventh and final short-film from HOME1947 titled Dark Secrets. Indeed, HOME1947 Series is a deeply personal exploration of the lives and stories of the millions that were displaced in 1947 during the creation of two new independent states, India and Pakistan.
The final film of HOME1947 series, Dark Secrets chronicles the childhood memories from an idyllic world, of chasing peacocks and eating grapefruit, which came to a crashing end in the ensuing riots that took place during the Partition of the subcontinent in 1947.
Dark Secrets can be viewed at:
HOME1947, a series of 7 short films conceptualized and produced by SOC Films, recreated the long-lost sights and sounds of what millions once called home and explores this world not through the words of historians and politicians, but through the eyes of those who lived through it.
HOME1947 Series was first premiered as part of the HOME1947 Exhibition at the Manchester International Festival in the UK followed by exhibitions in Mumbai [India], Lahore and Karachi. HOME1947 has been co-commissioned by the British Council in Pakistan in collaboration with the Manchester International Festival and Super Slow Way.
The idyllic setting of Kerala, India boasts incredible views of nature that are best seen from Jatayu Earth’s Center. A joint venture between the country’s tourism department and Rajiv Anchal (a film director and sculptor), the nature park has been open since the end of 2017. It has since garnered a massive claim to fame; Jatayu Earth’s Center is home to the world’s largest bird sculpture.
The bird, also named Jatayu, has a staggering set of measurements. It is 200 feet long, 150 feet wide, and 70 feet tall. The sculpture features meticulous details you wouldn’t expect at such a large scale, including individually decorated and layered feathers.
Jatayu’s impressive wings splay onto the ground which allows visitors to walk on top of the figure and climb onto his talons and head. They’re meant to go inside of Jatayu as well. The bird’s body doubles as a roof for the Earth Center’s building—making this work of art a functional one. It comes as no surprise that this incredible structure took Anchal and his team 10 years to complete.
Besides being a wonderful feat of design and architecture, there’s also significant context to the massive sculpture. Jatayu is a symbolic figure in the Hindu epic Ramayana. Known as a “noble bird of divine origin,” the legend is that he tried to rescue Sita, the wife of the famed Lord Rama (an incarnation of Vishnu and Krishna). Sita was being abducted by the demon king Ravana, and Jatayu came to her defense.
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Never have I ever seen something quite as magnificent as Jadayupara – a mythical eagle that just so happens to be the largest bird sculpture in the world! 🦅 • Huge thanks to @keralatourism for an amazing 2 weeks exploring all four corners of Kerala and @withlai for the drone snap!